About Better Monday
Background, mission and philosophy

Better Monday was established in June 2011 on the former site of telecom giant Nokia Denmark.

It was founded by the former head of SW concepting and a grassroot innovator Ole Vilster (read more) with the intention to create an better alternative to both traditional R&D and innovation consulting.

It is the basic belief of Better Monday that:

  • Creating innovation is about getting the right people into the right space at the right time. Hosting sessions that transform knowledge and insights into tangible deliverables is one effective method.
  • Work should commence in a co-creative and direct way – taking a collaborative, bottom up, market-driven approach.
  • It is beneficial to mix new practices from the corporate and start-up world (study our literature hit list here).

The Better Monday group includes a number of part-time concepting specialists who enjoy spending 6-12 hours per week fostering new concepts  (read more).